Resume

- Lead development, execution, and performance reporting of all social media strategies across product launches, seasonal campaigns, evergreen content, sales, and collaborations, including overseeing content planning, copywriting, creative direction, production, publishing, community engagement, and performance reporting.
- Own end-to-end brand partnerships from ideation and outreach to launch promotion and post-campaign retrospectives. Recent partners include Aly & AJ, VSCO, and Darling.
- Manage copy and collaborate closely with design team members on all social and community content to align vision, goals, and tone.
- Direct all community-building initiatives, including IRL activations, pop-ups, and experiential events.
- Created and scaled GLDN’s loyalty program from the ground up, now exceeding benchmarks through integrated digital, physical, and surprise-and-delight tactics.
- Lead influencer, UGC, and creator programs: concept campaign themes, prospect talent, oversee deliverables and edits, manage contracts and compensation, and report on performance metrics.

- Manage partnership contracts and campaign budgets, ensuring timely deliverables, legal compliance, and ROI tracking.

- Engage directly with our social community through comment moderation, DMs, and fostering real-time interaction that builds brand loyalty.

- Developed social-first strategies for product launches, seasonal campaigns, partnerships, and cultural moments, translating business priorities into platform-native storytelling that strengthened brand affinity and engagement.

- Partnered cross-functionally with Creative, Product, CX, and Marketing teams to develop integrated campaigns, write creative briefs, and bring cohesive social content from concept through execution.

- Identified cultural trends, audience insights, and reactive opportunities to keep content timely, relevant, and aligned with GLDN's premium brand voice and visual identity.

- Produced original photography, short-form video, and behind-the-scenes content designed for social platforms, balancing agile content creation with elevated creative quality.

- Analyzed channel performance, audience behavior, and content trends to optimize creative strategy, inform future campaigns, and continuously improve engagement.