Resume

- Lead development, execution, and performance reporting of all social media strategies across product launches, seasonal campaigns, evergreen content, sales, and collaborations.
- Own end-to-end brand partnerships—from ideation and outreach to launch promotion and post-campaign retrospectives. Recent partners include Aly & AJ, VSCO, and Darling.
- Manage copy and collaborate closely with design team members on all social and community content to align vision, goals, and tone.
- Direct all community-building initiatives, including IRL activations, pop-ups, and experiential events.
- Created and scaled GLDN’s loyalty program from the ground up, now exceeding benchmarks through integrated digital, physical, and surprise-and-delight tactics.
- Lead influencer, UGC, and creator programs: concept campaign themes, prospect talent, oversee deliverables and edits, manage contracts and compensation, and report on performance metrics.
- Collaborate cross-functionally with customer service, creative, and product teams to ensure cohesive brand experiences.

- Manage partnership contracts and campaign budgets, ensuring timely deliverables, legal compliance, and ROI tracking.

- Engage directly with our social community through comment moderation, DMs, and fostering real-time interaction that builds brand loyalty.