SLVR Week Social Media Campaign
A strategically sequenced social campaign that leveraged daily storytelling, platform-native content, and community perks to boost engagement and brand affinity.
To re-energize GLDN’s community and spotlight our silver collection, I led a social campaign for SLVR Week—a multi-day campaign built around a bold April Fool’s Day stunt. We kicked things off by "announcing" that GLDN was rebranding as SLVR. The tongue-in-cheek post immediately gained traction, sparking a wave of engagement, comments, and shares across platforms.
Later that day, we revealed the joke—but used the moment to introduce SLVR Week, a celebration featuring seven days of silver-focused launches, exclusive deals, and creative collaborations. Each day offered a new reason to engage: product drops, partnered giveaways, limited-time silver discounts, and even a branded playlist where every track nodded to the theme.
The campaign leaned into playful, tactile content—blending sharp photography with stylized images of a custom-printed newspaper we created for the activation. The result was a vibrant, scroll-stopping feed that kept our audience coming back daily to see what was next.
SLVR Week delivered across all key metrics, driving significant growth in engagement, followers, and revenue, while reinforcing GLDN’s brand voice as both thoughtful and joyfully unexpected.
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