Jenni Kayne Pop-Up Event And Collection Exclusive

To successfully introduce GLDN’s first-ever diamond collection—designed with the brand’s signature minimal, personalized aesthetic—I identified the need to reach a higher-end customer segment. To do so, I forged a strategic partnership with Jenni Kayne, a leading luxury lifestyle brand whose values aligned with our own in quality, simplicity, and timeless design.

I planned and executed an exclusive pop-up event at Jenni Kayne’s Montecito, CA location, giving their clientele first access to the collection ahead of its online release. This partnership not only provided the ideal setting and audience for the elevated offering but also served as a brand credibility builder as we expanded into higher price point materials and fine jewelry.

The collaboration positioned GLDN within a premium retail context, effectively introducing the collection to a like-minded, high-value customer base and laying the groundwork for future luxury-category growth.