HarperSage Loyalty Event and Pop-Up

After analyzing geographic engagement data, I identified Austin, TX as a key hub for GLDN’s most loyal customers. To deepen connections in this region and gather valuable insights from in-person interactions, I brought our Charm Bar activation—a hands-on, customizable jewelry experience I conceptualized and developed—to Austin through a strategic partnership with HarperSage, a trusted local brand with overlapping values and audience demographics.

With goals centered on community growth, loyalty engagement, and market expansion, I led the planning and execution of a three-day pop-up, anchored by a private kickoff event for GLDN loyalty members, HarperSage customers, and local influencers. The invite-only shopping event generated strong turnout, with 85 attendees in just two hours and over 20,000 social impressions, thanks to organic sharing from guests. Each attendee received a pair of GLDN’s viral “Howdy Boot” studs—an intentional nod to Texas and a gesture that encouraged further social posting.

Launching the pop-up with a community-first approach created local buzz, drove foot traffic to the activation, and introduced the brand to new customers in a high-touch, memorable way. By aligning with a beloved Austin brand, we built instant credibility and extended our reach into a market primed for deeper brand affinity.