Darling Media Collaboration

After identifying Darling as an ideal brand partner—based on shared values, audience alignment, and a mutual focus on meaningful connection—I initiated a collaboration with a social and email giveaway designed to test resonance. The campaign significantly outperformed benchmarks, validating the opportunity for a deeper, more integrated partnership.

Together, we collaborated on a limited jewelry collection centered on the theme of expression as a pathway to connection. The designs featured symbolic punctuation marks—a comma, ampersand, dash, and more—including a custom “Work of Art” piece referencing Darling’s widely loved mission statement. Each piece was crafted to be both universally relatable and deeply rooted in Darling’s editorial heritage, allowing us to meaningfully unite our communities through shared storytelling.

We launched the collection with a campaign that blended visual storytelling and cross-channel amplification: from shooting the jewelry on models in Darling apparel to featuring both founders across social platforms. A coordinated co-listing and asset-sharing strategy ensured that both brands reached broader, high-intent audiences—driving growth across social media followings, email lists, and brand engagement metrics.