Arielle Estoria Collaborative Collection and Launch Party

As GLDN’s Community Engagement Manager, I led a partnership with Arielle Estoria—a poet, author, and speaker whose work empowers women through storytelling and self-connection. This collaboration resulted in the Cosmic Collection, a line of jewelry co-designed with Arielle and rooted in her core values: that you are enough, that you deserve to take up space, and that you are made of magic.

To introduce the collection in a way that felt intimate and intentional, we hosted an exclusive LA launch event for GLDN’s loyalty members. Each guest received a custom tote printed with a poem Arielle wrote specifically for the collection, along with a jewelry case containing a piece curated based on their past purchases. The event featured mocktails by the pool, time for community connection, and a live poetry reading by Arielle—offering our most engaged audience a brand experience that felt personal, poetic, and memorable.

Strategic social media planning amplified the campaign from pre-launch through post-launch. We captured high-quality content at the event that organically built hype, and followed up with a coordinated series of collaborative posts with Arielle, maximizing reach across both audiences. A giveaway with share-to-enter mechanics (tagging friends) helped expand visibility and ensured early exposure to aligned, high-intent audiences.

To further elevate the launch, we photographed the collection on Arielle herself, blending storytelling and visual design in a way that made the campaign feel distinct and emotionally resonant. The result was a deeply integrated collaboration that honored Arielle’s message while strengthening GLDN’s position as a brand rooted in purpose, creativity, and community.